Attorney Online Presence

If you are an attorney who already has a website, you need to be certain that you are using it as effectively as possible. If you don't yet have one, it is time to correct that important deficiency.

There are a number of uses for your Internet presence. In this brief article, I'll touch on several of the most important ways that you can effectively use your online (virtual) real estate.

Attorney Credibility:

Let's face it; lawyers have an uphill battle establishing credibility.  You've heard the jokes, I'm sure.  Now, think about all those your friends haven't had the guts to tell you!

Use your website to include testimonials from current and former clients.  Either place them prominently on various pages of your website, or put them onto a page called something like, "What our clients say about us..."

Provide lots of information pertaining to the law, particularly your specialization.  You can use the most common questions that you receive from clients to guide you in your decisions about the most highly valued information.  Indeed, you might even post a form on your website soliciting questions that you can then answer (or assign a paralegal to answer) online.

You want your site to have them thinking, "This firm is smart and straightforward."

Lasting Attorney-Client Relationship:

Most people contact an attorney only when they need one immediately.  However, not everyone who contacts you will hire you immediately.  The same is true online.  Everyone who visits you is not going to engage your services.  Consequently, if you want to increase your opportunities to use you eventually, try to obtain their contact information (email address) and permission to send them valuable information.

You'll have to offer them a bribe to get them to reveal their email addresses.  I suppose when addressing lawyers, I should re-phrase that:  You should offer them an incentive in exchange for their emails.

Perhaps you might offer them a free report that would appeal to any of your potential clients in exchange for signing up for your email newsletter.

Use a professional email auto-responder service to handle your mailings.  AWeber is the largest and has the best reputation.  Send everyone on your list breaking news in legal issues (or the issues pertinent to your specialty) in order to stay in regular contact with them, so that you will be at the top of their list next time they require legal services.  For example, if you are in general practice or specialize in tax law, send out tax law changes well before the next filing deadline.

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