Hair Salon, Barber Shop, Beauty Shop Website

If the stylists at your establishment are not busy during their complete working day, your business has room to expand.  An online presence could allow you to efficiently expand your marketing efforts at a surprisingly low price.

For many of your customers and potential customers, the Internet has become the first stop in their search for providers of necessary services, such as those that you provide.  People who move into your community will often perform a search in order to find a convenient and professional hair care provider, as will those who have become dissatisfied with their stylists or who are ready to change for other reasons.

Here are just a few of the things that you should consider doing with your website:

• Provide clear directions, preferably using a map, to your location.
• Indicate whether you operate by appointment only or whether you accept walk-ins.
• Prominently display your hours of operation and your phone number.
• Explain your services.  Often photographs provide powerful reinforcement of the breadth of the hair services you provide.
• Develop an email newsletter and encourage your customers and visitors to your website to sign up for this online.
• Use your newsletter to provide reasons for your subscribers to come to your shop more often.  You might offer subscriber-only coupons for products or services, for example.  You might announce limited time sales of hair care products.  You could provide special hair care tips, to provide encouragement for the subscribers to actually read those regular emails that you send them.
• Consider integrating an appointment form into your website to encourage your prospects to make an appointment which your business is fresh in their minds.

It doesn't take a great deal of time to make good, continuing use of you website.  If you (or a member of your staff) don't have the time for it, you can outsource this work very inexpensively.  Many small businesses hire college students part time for this very purpose.  A few hours per week should be sufficient.

If you are making your first foray into the online world, you should probably begin with a small site.  We offer a service to small businesses in a small website package, priced well below any comparable professional service.

We also offer free online marketing advice as a service to small businesses.  If you have a questions concerning how marketing on the Internet can be applied to your business, please feel free to ask us using the simple form on this site.